August 17, 2020
As summer comes to an end, many people go into business-clean-up mode—gearing up for year end. One item to add to your list is enhancing your Google My Business profile. The internet is where most consumers find a business, so make sure your information is engaging, accurate and current to elevate your visibility online.
Your Google My Business profile appears in Google Maps search results as well as local results for standard searches. Your profile also includes the “knowledge panel” that displays on the right-hand side of a results page. Here are a few tips to make sure your Google My Business profile is optimized:
A solid online presence is critical to business success. Ensuring your Google My Business profile is optimized will help increase your visibility and get you in front of more relevant searchers.
If you plan to attend a conference soon, it will likely be a virtual event. While some may dismiss virtual conferences as just sitting in front of a computer, the fact is they can be more comfortable (sweatpants, anyone?), more rewarding and every bit as enjoyable as an in-person event. If you’re a virtual conference newbie, here are some tips to get the most from your experience:
Even with summer in the rearview mirror, there are lots of opportunities to get out of the house and enjoy activities with family and friends (or others in your “bubble”). Here are 10 suggestions for fall fun that everyone in your crew—regardless of age—can enjoy.
Do online reviews help or hurt a business? Depending on the type of review, of course, it could go either way.